Today, I’m joined by Kari Saitowitz, chief marketing & creative officer of New York Sports Club and founder of Fitting Room.
After founding and operating NYC-based boutique HIIT and functional fitness studio Fhitting Room, Kari joined New York Sports Club upon its acquisition of her brand in late 2022. Now, she’s merging Fhitting Room’s programming while working to redefine the health club experience.
In this episode, we discuss the evolution of boutique fitness, Kari explains the club-in-club concept that led to Fhitting Room’s acquisition, and we talk about how demand for strength training and functional workouts is reshaping gyms.
In this episode, you’ll learn:
About Kari’s 10-year journey at the helm of Fitting Room
How boutique fitness has evolved over the past decade
How health clubs and boutique studios can work together
Introduction
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If you want to swim faster on race day, it’s no secret you’ve got to swim fast in training.
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Conclusion
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